Bing Drives Higher Quality Traffic Than Google
There’s been a lot of bang around Bing, Microsoft’s new search engine over the last few days. According to StatCounter, Bing already bypassed Yahoo in search volumes. Personally, I don’t trust any Microsoft service since they deleted my entire Hotmail mailbox, which included some very important emails. I’ll never trust them again.
Looking through one of my blogs (Open Source ERP) Google analytics figures, I noticed something very surprising - although obviously, most of the traffic to that blog comes from Google searches, Bing drives much higher quality traffic. Higher quality traffic means visitors who view more pages, stay longer on my blog (twice as long as Google-driven users!!), and most significantly, do not leave my blog without reading any post (’Bounce Rate’, the lower-the better). In fact, bounce rate of Google visitors is more than twice that of Bing users.
Here are my Google Analytics referrers stats(click to enlarge):
My open source ERP blog doesn’t get much traffic (about 500 daily visitors), so there might be a skew in my stats. It would be interesting to hear from other tech bloggers if they experience the same behaviour.
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